Much
to my chagrin, a number of important voices in comics criticism have
started to move away from writing about comics. The reasons for this
move are many. In the case of some, they've taken on other positions
within the medium (working for publishers, creating their own comics,
etc...), in other cases they've been harassed by the internet for
having unpopular views (most recently Zainab Akhtar from the great
site Comics and Cola who is scaling back her posts), and in still
other cases, they've just hit burnout. I recently contacted three of
my favorite critics and writing partners who have all publicly stated
they are moving away from criticism or have begun to question its
worth, and I asked them to write a short piece on why they have come
to this point in their “careers”. My hope is that this
discussion may lead to something. What that something is, though, I
have no idea.
My
concern is that as more erudite and thoughtful critics leave comics,
what will become of comics themselves?
It
started when I put out the following e-mail to Taylor Lilly, Justin
Giampaoli, and Keith Silva:
“Gentlemen –
I'm
thinking about putting together a little writing piece called “When
Good Reviewers Burn Out” or “Writin' About Comics Blues” or
“When Love Ain't Enough” or “Fuck You, There's No Money In This
Shit” or something like that.
I
figure it this way – we're all kinda wondering what the hell we are
doing when we are doing this writing about comics thing. As you know,
I've been thinking about this a lot lately – not necessarily what
is the role of the critic (although I'm still working that shit out,
see my interview with Colin Smith), but why write about comics at
all.”
What
follows is their responses (followed by my own sense of things):
Taylor
Lilley (No Cape No Mask): Why write about comics at all? Why write at all?
Why do anything of soft value in a world where actions of hard value
are so desperately needed?
Don’t
worry, I’m not going to actually try to answer all those questions.
I too have looked at the header of an article, seen the double digit
read-time, and thought “Not today”.
Elkin,
you wrote the above italics in an email to a small group of people
who routinely invest their time, gratis, in considering the
work-for-money of people who make art for a living. Then, a couple
weeks later, you wrote this.
I’m not going to label it a review, or an article. It just is.
For
me, my answer to the italics is this: If I can’t be as emotionally
involved and as philosophically provoked by what I’m writing as
Elkin clearly was, and articulate it so effectively, well…
why shout mediocrities into an already echoing well?
Defeatist?
Extremist? Unrealistic?
At
the core of generating any kind of readership is consistency. Every
copy-and-pasted “How To” article you’ve ever superciliously
browsed will confirm that. So will Seth Godin, so Hyperions and
Satyrs both agree. And if we’re considering writing, we’re hoping
to be read. Unfortunately, I’m rarely engaged to the extent that I
feel my content deserves to be found. Rarely do I watch a film, read
a comic, binge on a show, and find at the end of it that I have
something to say about it so worthwhile, so insightful and otherwise
unavailable, that I MUST deliver it to the people.
But
if I don’t deliver something consistently, if I have no track
record of entries to prove my dedication and credibility, how will
anyone find these infrequent gems of mine? They won’t.
So
to have a shot at discovery, I have to create and publish content
that I don’t really believe deserves sharing, earning trust for
when I drop the good stuff. That sounds too much like my day job,
grinding through the shitty parts to get to the golden parts. Doing
that pays my bills, buys me this computer so I can afford to indulge
these navel-gazing quandaries of self-expression. But before the
screen, fixed in its glow…
I
just don’t care enough about being read to start grinding again.
Without
that effort, though, I don’t get to exchange with brilliant folks
like the other contributors to this piece. I don’t read as much of
what they produce, either, because I’m less interested in receiving
than in exchanging. So do we actually publish for the minds we’ll
meet, rather than the effects our content will have?
I
don’t know. I’m not publishing right now.
But
once I’m engaged, there are two questions: “Will anyone find
this?”, and “If nobody did, would their lives be worse for
missing out?”. Double-positives do not abound.
Maybe
I’m asking the wrong questions.


